How a 15-Year-Old Meme Helped Shape Cyberpunk 2077's Quest Design

Unconventional Inspiration: How a 15-Year-Old Meme Shaped Cyberpunk 2077's Quest Design

The creative process in game development often draws from unexpected sources. A recent revelation from a senior member of CD Projekt Red's team highlights this, showcasing how a meme, over 15 years old, significantly influenced the quest design of their acclaimed title, Cyberpunk 2077.

Paweł Sasko, Quest Director, explained his unique approach:

"When crafting scripts and text, I use music—often tracks with strong beats or lyrics I don't understand—to maintain focus. I've listened to 'Epic Sax Guy 10h' far more than I'd like to admit. It provides incredible concentration and mental clarity."

This anecdote, shared during a recent interview, unveiled the meme's surprising role in shaping the game's narrative structure, player engagement, and even its dark humor. While the specific meme remains unmentioned, its influence on the team's storytelling is clear.

This unconventional approach underscores the importance of diverse inspiration in modern game design. By integrating elements of internet culture, CD Projekt Red created a more relatable and authentic experience. This contributed to the game's recognition as a groundbreaking open-world RPG.

This method aligns perfectly with CD Projekt Red's established philosophy: combining compelling storytelling with advanced technology. Their consistent innovation while adhering to core values results in games that resonate across generations. The use of a long-forgotten meme demonstrates their willingness to explore unconventional ideas and think outside the box.