The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

Ponos, the creators of The Battle Cats, are celebrating a monumental milestone: 12 years of wacky, strategic cat-fueled battles! This enduring mobile tower defense game, known for its bizarre and endearing cast of feline warriors (Ninja Cats, Fish Cats, even a "Gross Cat"!), continues to charm players worldwide. To mark this anniversary, Ponos is launching a new ad campaign, transporting players to the Sengoku era of Japan.

This Sengoku-themed campaign, a collaboration with R/GA, masterfully blends the historical gravitas of the period with the game's signature quirky humor. Think tactical battles, stunning visuals, and yes, even those iconic, strangely appealing cat food cans. The result is a series of commercials that are both visually captivating and hilariously on-brand. The campaign, aptly titled "The Way of the Cat," aims to showcase the strategic depth often overlooked in the game’s playful presentation, inviting both seasoned players and newcomers alike to "be the cat, become the cat."

“Celebrating 12 years of The Battle Cats, we’re thrilled to challenge perceptions and highlight the game's strategic depth,” says Ponos' COO and Managing Director Seiichiro Sano. “Our collaboration with R/GA honors our heritage while introducing new players to the exciting world of tactical gameplay in a fresh and engaging way.”

Want to optimize your feline army? Check out our Battle Cats tier list for expert advice on ranking your kitties.

Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news by following the official Facebook page and visiting the official website.