Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush Saga and Pat McGrath Cosmetics: A Sweet Collaboration with a Diamond Twist!

The mobile gaming giant, Candy Crush Saga, is making headlines with an unexpected collaboration: a new line of cosmetics with makeup powerhouse Pat McGrath. This isn't just any tie-in; the launch includes a truly dazzling surprise.

Get ready for Candy Crush-themed lipsticks, glosses, and nail polishes, launching February 27th. But the real highlight? Three lucky online customers will receive a $10,000 diamond ring!

A Diamond-Encrusted Marketing Masterstroke

This bold marketing move is a refreshing change from typical influencer collaborations. The simple act of including a high-value diamond ring in random orders generates significant buzz and excitement. It underscores the evolution of gaming merchandise, moving far beyond basic t-shirts to luxurious jewelry.

Not a Candy Crush fan? If this collaboration has you longing for simpler times, consider checking out Jump King, a challenging retro platformer. It received a rave review, so it might be the perfect test of your skills!