Coperni FW25: Fashion Meets Gaming

Coperni's Fall/Winter 2025 show was anything but conventional. Held in Paris's adidas arena—a venue usually reserved for esports—the event masterfully blended fashion and gaming culture, creating a vibe that was both retro and futuristic. Instead of the typical front row of influencers and celebrities, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the presentation.

This daring move transformed the runway into a scene reminiscent of 90s LAN parties, complete with design details that paid homage to gaming's golden age. The fusion of fashion and gaming wasn't merely a stylistic choice; it permeated the entire collection, offering a fresh perspective on the intersection of technology and style.

The FW25 collection was brimming with subtle and overt references to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by the sleeping bags used during marathon gaming sessions. Small storage bags attached to tights and sequined dresses echoed the practical utility holsters of Lara Croft from Tomb Raider. The brand's new Tamagotchi bags also made their runway debut, a playful nod to handheld gaming nostalgia.

The influence of gaming-inspired films was also evident. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references added depth, bridging the gap between digital worlds and real-world fashion.

Coperni has consistently pushed boundaries at the intersection of technology and fashion, and this season's womenswear collection is no exception. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenges stereotypes and promotes inclusivity in fashion.

Beyond the clothing, the show was a masterclass in viral marketing. Hours after the presentation, videos of the gamer-filled runway flooded social media, reinforcing Coperni's reputation for unforgettable spectacles.

This isn't Coperni's first foray into unconventional fashion week experiences. Last season, they presented a fairytale-like show at Disneyland Paris. Previous years have seen innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, solidifying Coperni's status as more than just a label—it's a cultural phenomenon.

With its FW25 collection, Coperni again captivated both online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, blending creativity, technology, and compelling storytelling into an experience that resonates far beyond the fashion industry. The social media buzz surrounding the gamer-infused runway proves one thing: Coperni has once again solidified its position as a true innovator in modern fashion.