Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more

PlanetPlay's Make Green Tuesday Moves initiative returns with Demi Lovato! The singer and actress will be featured in a variety of mobile games to support environmental causes.

This isn't just a simple endorsement; Lovato will appear in several popular titles, including Subway Surfers and Peridot, among others. Players can collect Lovato-themed avatars, with all proceeds benefiting environmental projects. This initiative expands upon PlanetPlay's previous collaborations with celebrities like David Hasselhoff and J Balvin.

PlanetPlay's approach is noteworthy. Unlike many celebrity-driven environmental campaigns, this one boasts significant reach across multiple games, potentially making a substantial impact. It's a win-win-win situation: good for the environment, great for Demi Lovato fans who might discover new games, and beneficial for the developers involved.

For a broader look at top mobile games this year, check out our best mobile games of 2024 list.