Hitman: Milestone Marks Impressive Player Engagement

Hitman: World of Assassination Reaches 75 Million Players, a Monumental Milestone for IO Interactive

IO Interactive proudly announced that Hitman: World of Assassination has surpassed a remarkable 75 million players. This impressive player count includes those who accessed the game through the free Starter Pack and Xbox Game Pass (during its two-year availability). This achievement solidifies Hitman: World of Assassination as potentially IO Interactive's most successful title to date.

It's important to note that World of Assassination isn't a single game, but a compilation of the latest Hitman trilogy. Following the release of Hitman 3, IO Interactive cleverly bundled the three titles into one package, while still offering individual game purchases. This combined trilogy relaunched on PC and consoles in January 2023, and later arrived on the Meta Quest 3 in September 2024.

On January 10th, IO Interactive celebrated this "monumental" achievement on Twitter, highlighting the studio's strong current business position. While specific sales figures weren't disclosed, Hitman 3 likely significantly contributed to the overall player count, outperforming its predecessor in key markets like the UK, and achieving faster cost recovery than the 2016 Hitman title.

Xbox Game Pass and the Free Starter Pack: Key Drivers of Success

The game's two-year presence on Xbox Game Pass (until January 2024) and the ongoing availability of a free Starter Pack (introduced in 2021) are significant factors in reaching this milestone. Free demos for the first two trilogy entries further broadened the game's reach.

Hitman Franchise on Hiatus, New Projects in Development

While Hitman: World of Assassination continues to receive regular content updates (including Elusive Targets), IO Interactive's current focus on the franchise appears limited. The studio is currently dedicating its efforts to two new projects: Project 007, a James Bond game in development since 2020, and Project Fantasy, a new IP announced in 2023, venturing into a fantastical setting.