Lego Friends Game Launches as Mobile Endless Runner

Lego Friends Heartlake Rush+ is now available on Apple Arcade

The game offers a completely free-to-play experience (with Apple Arcade subscription), bringing the original title to iOS devices

Parents can enjoy safe, kid-friendly entertainment designed specifically for younger audiences

Few people lack nostalgic memories of playing with Lego. These iconic building blocks brought joy to countless childhoods, and now you can share that magic with your kids through Heartlake Rush+ as it makes its speedy debut (pun intended) on Apple Arcade.

Lego Heartlake Rush+ follows the endless runner format similar to games like Subway Surfers. Players control Lego Friends characters in various vehicles, dodging obstacles while collecting items. While the game allows vehicle customization, it differs from other Lego titles by not featuring full vehicle construction from scratch.

A key feature of Lego Heartlake Rush+ is its commitment to child-friendly content, free from third-party ads. For parents, these protections are particularly valuable, aligning with Lego's longstanding reputation for family-oriented entertainment. The developers suggest the game can help children establish positive digital habits early in life.

Construct and compete Heartlake Rush+ serves as both entertainment and Lego brand promotion. While parents will likely appreciate it as a wholesome option for their children, older players might find the gameplay formula somewhat conventional as far as endless runners go.

This assessment reflects the game's clear focus on younger audiences. Parents should welcome the developers' priority on age-appropriate content that blends education with entertainment.

For adult gamers seeking their own mobile diversions, we recommend exploring our weekly roundup of top five new mobile games worth trying.