Marvel Denies AI Use in Fantastic Four Poster Design

Marvel has denied using AI to create promotional posters for The Fantastic Four: First Steps after fans noticed a seemingly four-fingered man in one image. The marketing campaign, launched this week, included a trailer teaser and several social media posters. One poster, however, sparked controversy due to a man holding a large Fantastic Four flag appearing to have only four fingers.

Beyond the four-fingered anomaly, fans pointed to duplicated faces, inconsistent gaze directions, and oddly proportioned limbs as further evidence of AI generation. However, a Disney/Marvel spokesperson refuted these claims, stating that AI was not involved in the poster's creation.

The four-fingered hand has sparked various explanations. Some speculate the missing finger is hidden behind the flagpole, a theory considered improbable given the angles and sizes involved. Others suggest simple production errors, attributing the issue to flawed Photoshop skills rather than AI.

The Fantastic Four: First Steps - Trailer 1 Stills

Disney/Marvel's lack of direct comment on the four-fingered detail fuels speculation. Possibilities include a post-production error, accidental erasure of a finger without proper hand adjustment, or the repeated faces being a result of common background actor copy/paste techniques rather than AI.

Regardless of the explanation, the controversy surrounding The Fantastic Four: First Steps and the use (or non-use) of AI will likely increase scrutiny of future film assets. While the mystery remains, there's plenty more to discuss regarding The Fantastic Four: First Steps, including features on Galactus and Doctor Doom.