Target's 2025 Black Friday Offers Top Toy Deals

November marks the arrival of Black Friday sales from nearly every major retailer. Following Best Buy's lead, Target is getting an early start, with its early Black Friday deals running now through November 8. While it's still the beginning of the discount season, Target has some especially compelling offers on toys and LEGO sets that are likely to sell out quickly.

Target's Early Black Friday Sale Is Now Underway

November 6 through November 8

Shop the Full Sale

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40% Off LEGO

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50% Off Arts and Crafts

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Up to 50% Off Toys

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Target's early sale features discounts of 30% to 50% across several key categories. A major standout is the offer for 40% off select LEGO sets. Take the LEGO Wicket the Ewok set, which was on backorder shortly after its release earlier this year. Not only is it back in stock, but it's also available with that significant 40% discount. Beyond a wide range of LEGO Star Wars kits, we're also seeing price cuts on the LEGO Minecraft series and this year's holiday advent calendars.

The toy department is an excellent place to begin holiday shopping, with savings of up to 50% on Barbie dolls, Nerf blasters, and LeapFrog educational toys. Target frequently carries exclusive items, like the recently revealed Transformers x Stranger Things collaboration figures, which won't be price-matched by other retailers.

Beyond toys, you'll find discounts on apparel, kitchen appliances, and even Christmas decor. We haven't spotted any trading card game deals yet, so perhaps that will be a surprise later in the month.

Target Black Friday Schedule

The early Black Friday event at Target is a three-day promotion from November 6 to 8. The official Target Black Friday sale starts online on November 27 and continues in stores on November 28. The retailer will also launch new weekly deals and a rotating "Deal of the Day" all the way through December. Some of the best offers will be exclusive to Target Circle members, a free program to join.

Target has also introduced a price guarantee for all purchases made from November 1 until December 24. If you buy a LEGO set during the early sale and the price drops later, either online or in-store, you can request a price adjustment (details on how to do this are available). This policy aims to give shoppers confidence to buy now without fearing they'll miss a better holiday price. It's important to note this price matching is now only valid for Target's own prices, not competitors.