New York fashion house Coach comes to Roblox experiences Fashion Famous 2 and Fashion Klossette

Coach and Roblox Team Up for "Find Your Courage" Campaign

Luxury New York fashion house, Coach, is partnering with popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for their new "Find Your Courage" campaign. Launching July 19th, the collaboration will feature exclusive virtual items and themed environments.

The collaboration introduces immersive environments inspired by Coach's Floral and Summer Worlds. Fashion Klossette players can explore a whimsical daisy-filled design studio, while Fashion Famous 2 players will find a stylish New York subway-inspired stage set amidst pink fields.

Players can acquire both free and premium in-game Coach items. Free items will be available through gameplay, while select pieces from Coach's 2024 Spring Collection can be purchased using in-game currency. Participate in the signature catwalk challenges to showcase your stylish Coach looks.

High Fashion Meets Virtual Worlds

This collaboration highlights the growing influence of Roblox as a marketing platform, particularly among Gen Z. Roblox's own research indicates that 84% of Gen Z players report their avatar's style impacting their real-world fashion choices, transforming Roblox into a significant virtual wardrobe for many.

This partnership underscores Roblox's expanding role in promoting diverse brands, from entertainment to high fashion. If Roblox isn't your style, explore our curated lists of the best and most anticipated mobile games of 2024 for alternative entertainment options.