Zenless Zone Zero Hits Revenue Milestone with Hoshimi Miyabi Debut

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.

According to AppMagic, Zenless Zone Zero's cumulative mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered freely as a promotional character), along with enhanced gameplay mechanics, new areas, and game modes. The Hoshimi Miyabi character banner was a significant contributor to the record revenue.

Remarkably, the update maintained player engagement far beyond the typical post-update spending decline. Daily revenue remained above $1 million for over 11 consecutive days and stayed above $500,000 even two weeks after the release.

While undeniably successful, Zenless Zone Zero's revenue still trails behind HoYoverse's other flagship titles, Genshin Impact and Honkai: Star Rail.