Activision Finally Admits It Uses Generative AI for Some Call of Duty: Black Ops 6 Assets After Backlash Following 'AI Slop' Zombie Santa Loading Screen

Activision, the developer behind Call of Duty, has officially acknowledged the use of generative AI in the creation of Black Ops 6, following months of speculation and criticism from fans. The controversy erupted in December after the Season 1 Reloaded update, when players spotted several anomalies in the game's loading screens, calling cards, and art related to Zombies community events.

The focal point of the backlash was the 'Necroclaus' loading screen, featuring a Zombie Santa with what appeared to be six fingers—a common error in AI-generated images. This led to widespread discussion and scrutiny of other images within the game, with some community members, like Redditor Shaun_LaDee, pointing out further irregularities in paid bundles that suggested the use of AI.

Another image showcasing a gloved hand for a Zombies community event also displayed unusual finger counts, further fueling the debate. The community's outcry led to demands for transparency regarding the use of AI in art sold within the game.

In response to new AI disclosure rules on Steam, Activision has added a general statement to Black Ops 6's page, admitting that "Our team uses generative AI tools to help develop some in-game assets." This disclosure comes after reports from Wired that Activision had previously sold an AI-generated cosmetic in Call of Duty: Modern Warfare 3 without any disclosure. The cosmetic was part of the Yokai’s Wrath bundle, priced at 1,500 COD Points, equivalent to about $15.

The use of AI in game development has been a contentious issue, especially following Microsoft's acquisition of Activision Blizzard and subsequent layoffs, which reportedly affected 2D artists. An anonymous Activision artist told Wired that remaining concept artists were compelled to use AI tools, and employees were encouraged to undergo AI training.

The broader entertainment and video game industries have faced significant layoffs, and the integration of generative AI has sparked debates over ethics, rights, and the quality of AI-generated content. An example is Keywords Studios' failed attempt to create a game entirely with AI, which they admitted could not replace human talent.