Mojang Rejects Generative AI, Emphasizes Creativity in Minecraft

Minecraft developer Mojang remains steadfast in its commitment to human creativity, firmly rejecting the integration of generative artificial intelligence into its game development process. As the use of generative AI becomes increasingly prevalent in the gaming industry, with companies like Activision employing AI-generated art in titles like Call of Duty: Black Ops 6, and Microsoft developing Muse to generate game ideas, Mojang stands out by prioritizing the human touch that has propelled Minecraft to become the best-selling game of all time, boasting an astounding 300 million sales.

During a recent event attended by IGN, Minecraft Vanilla game director Agnes Larsson emphasized the importance of human creativity, stating, "Here for us, just like Minecraft is about creativity and creating, I think it's important that it makes us feel happy to create as humans. That's a purpose, [it] makes life look beautiful. So for us, we really want it to be our teams that make our games."

Echoing Larsson's sentiments, Ingela Garneij, executive producer of Minecraft Vanilla, highlighted the unique creative process behind Minecraft. "For me, it's the thinking outside of the box part. This specific touch of: what is Minecraft? How does it look? That extra quality is really tricky to create through AI. We even try to have remote teams sometimes and guide them in building things for us, which has never worked, because you have to be here working together face-to-face. Creativity is... you need to meet like this as a person, as a human to really truly understand the values and principles and the ecosystem, the lore, everything. It's so massive Minecraft, it's a planet, it's massive."

Mojang's dedication to human creativity continues to drive the game's development, with the newly announced graphics update, Vibrant Visuals, set to enhance the game's visual experience in the near future. Despite its age of 16 years, Mojang remains committed to improving and expanding the original game, refusing to adopt a free-to-play model or develop a "Minecraft 2." The game shows no signs of slowing down, and Mojang's stance against generative AI remains firm, ensuring that the human touch continues to define the Minecraft experience.

For more on what's coming to Minecraft, be sure to check out everything announced at Minecraft Live 2025.