Pokémon Named Japan's Leading Entertainment Force in 2024

A recent GEM Partners survey reveals Pokémon's dominant brand reach across seven major Japanese media platforms. The annual ranking, based on a proprietary "reach score" measuring daily brand interactions (apps, games, music, videos, manga), places Pokémon at the top with an impressive 65,578 points. The survey sampled 100,000 Japanese individuals aged 15-69 monthly.

Pokémon's App Games category dominance is particularly striking, contributing 50,546 points (80% of its total score). This success is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games also significantly boosted reach.

The Pokémon Company's 2024 financial results underscore this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.

The expansive Pokémon franchise encompasses video games, animation (series and films), card games, and diverse other media. Jointly managed by Nintendo, Game Freak, and Creatures since the formation of The Pokémon Company in 1998, the franchise benefits from highly coordinated brand management.