Ulta Beauty: Makeup & Skincare

Top brand haircare and fragrance await at Ulta Beauty!

Download the Ulta Beauty app today for a seamless beauty experience. Manage your Ulta Beauty Rewards™ points, activate exclusive offers, and redeem rewards anytime, anywhere. Explore the enhanced GLAMlab® for virtual try-ons, find your perfect foundation shade with the Shade Matcher, and get personalized skincare recommendations with our Skin Analysis tool.

Shop conveniently by category, filtering by brand, price, rating, bestsellers, and new arrivals. Discover exclusive brands and support underrepresented voices in the beauty industry.

Explore Conscious Beauty at Ulta Beauty®, aligning your choices with your values. Shop brands committed to Clean Ingredients, Vegan options, Cruelty-Free practices, Sustainable Packaging, and giving back to the community.

Book beauty services at The Salon™ at Ulta Beauty, including hair, waxing, brows, makeup, lashes, skincare, and ear piercing.

Enable push notifications for exclusive app offers and updates on local Ulta Beauty events.