Atlus' approach to making Persona games is reminiscent of “deadly poison in a sweet shell”

Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to its launch, Atlus adhered to a philosophy Wada terms "Only One," characterized by a "take it or leave it" attitude prioritizing edgy content and shocking moments over broad appeal.

Wada notes that market considerations were previously considered inappropriate within the company culture. However, Persona 3 marked a shift to a "Unique & Universal" approach, focusing on creating original content accessible to a wider audience. Essentially, Atlus began prioritizing market viability and user-friendliness.

Wada uses a striking metaphor: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents stylish design and appealing characters, while the "poison" is Atlus' continued commitment to intense and surprising gameplay elements. This "Unique & Universal" strategy, Wada asserts, will underpin future Persona titles.